capture your share of a $300b annual market

PureWRX is the industry leader in developing Certified Pre-Owned Programs for IT hardware manufacturers

The global secondary (gray) market for IT Hardware is almost $300B annually (KPMG, 2016) and $70B in the United States (Thibodeau, 2013).

The gray market creates a wide range of major issues for manufacturers, resellers and end customers such as channel conflict, lost sales, support issues, counterfeit product, customer disconnect and a poor brand experience. There is a solution – Certified Pre-Owned (CPO).


PureWRX is the Certified Pre-Owned Solution

20 Years Experience

Building Certified Pre-owned programs

Turnkey Platform

Low upfront capital investment & risk

Channel Friendly

Minimizes conflict with business partners


"Our unique selling model at Dell enabled us to tap into the massive secondary market easier than most companies with more complex sales models. For those companies, the PureWRX model is a no-brainer for CFO’s and business unit operators to adopt. It’s truly ‘found money’ with extremely high margins and little business modification requirements."

– Paul Bell

Former President of Enterprise Sales, Dell, Inc.

"The PureWRX Team demonstrated a new and material market opportunity for our company. Their knowledge of the secondary market was an eye-opener for all of us and they helped us serve a clearly underserved market. Kudos!"

– Andy Middlemiss

VP Sales, Extreme Networks

"Juniper Certified Pre-Owned lets our customers take advantage of proven Juniper technology for less than the cost of new equipment—our commitment to value sets us apart in the secondary market."

– Vince Molinaro

Chief Customer Officer

"Our core team has been building CPO programs for premium brands for nearly 20 years. By leveraging our platform, customers get the benefit of best practices developed from the 40+ customers and $800M in CPO revenue we've built together."

– David Schofman

CEO