Community Resources

PureWRX Hires Computer Industry Veteran Jon Belcher as President

Recent hires enhance depth of management and industry expertise to expand the fast-growing Certified Pre-Owned platform.

AUSTIN, Texas–(BUSINESS WIRE)–PureWRX is pleased to announce that Jon Belcher has joined the company as President, where he will play a central role in continuing the rapid growth trajectory of the PureWRX certified pre-owned programs. PureWRX CEO David Schofman said that “Jon’s extensive experience in the industry adds further credibility to our approach of helping companies improve their market position and recapture the value from their product investments.”

Jon has spent the past seven years at Juniper Networks in several key executive roles. Most recently, he served as Vice President, Commercial and Partner Sales and prior to that he was Vice President of Partners for Asia Pacific. Juniper Networks has partnered with PureWRX to create the Juniper Certified Pre-Owned program. He has also held senior sales management positions at Augmentix, Neterion, Quantum Corporation, and Fujitsu. Belcher has a degree from the University of Arizona in Business and Marketing and is a former Marine.

“Certified Pre-Owned (CPO) initiatives are a strategic profit opportunity for manufacturers. In conjunction with compliance efforts, CPO programs can also address issues of unauthorized sales and distribution of product through the secondary or gray market. With CPO, companies can more effectively manage the end of their product lifecycles,” Belcher said. “Having seen the benefits from Juniper’s program firsthand, I’m excited to be part of PureWRX and expand on the opportunity in our industry.”

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KPMG – Gray markets: An Evolving Concern

Unauthorized sales continue to raise costs and damage brand reputation

The “gray market” refers to an alternative channel through which branded products are diverted from authorized sales channels into the hands of dealers, brokers or the open market. Gray market vendors may be unauthorized to sell those items, or may not have permission to offer products in a specific country or region.

This unauthorized activity has long been a problem for OEMs, which can lose significant revenue and margin from price erosion, as well as improper sales and marketing discounts and potential brand reputation risk. Further costs include handling end-customer issues caused by inadequate customer service, product handling and installation, and a lack of warranty coverage (which manufacturers often provide, at no cost, to maintain customer relationships).

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PureWRX: Reinventing The Secondary Market for Networking

A Certified Pre-Owned program comprehensively reduces the sales of unauthorized (gray market) products—providing end users a trusted option for maintaining a legacy network. Meanwhile, OEMs enjoy a new and highly profitable revenue channel that has very strategic benefits

For the last 20 years, team at PureWRX have been building CPO (Certified Pre-Owned) programs for OEMs across multiple verticals from golf clubs to power tools. Their model is unique in that they partner directly with the OEM providing them a full turnkey solution. To date they have executed the model with over 40 companies including networking giants like Juniper Networks. In October of 2015, they announced the partnership and the launch of Juniper Certified Pre-Owned (JCPO) at

JCPO provides end users an entire new line of remanufactured, Juniper certified hardware. One of the many benefits of the JCPO program is that it comprehensively reduces the sales of unauthorized (gray market) products—providing end users a trusted option for maintaining a legacy network.

Service Abuse White Paper (Pricewaterhouse, AGMA, 2009)

Effectively managing the multi-billion dollar threat from product warranty and support abuse

Facing badly bruised credit and financial markets, a sluggish economy, and the obligation to grow or even stabilize revenue and rein in costs, businesses must be keenly aware of threats to business performance and reputation.

With much of the world still reeling from the economic downturn, PricewaterhouseCoopers (PwC) and the Alliance for Gray Market and Counterfeit Abatement (AGMA®) have highlighted a significant financial drain
about which many companies remain unaware: abuse of warranty and product support entitlements (“warranty service abuse” or “entitlement abuse”).

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Why Should You Buy Juniper Certified Pre-Owned?

Improve your network using Pre-Owned, less expensive hardware officially Certified by Juniper Networks. All Certified Pre-Owned hardware purchased through this program carry the exact same warranty* as the corresponding new product(s), and is eligible for Juniper Care support & services.

If purchasing new hardware is simply not an option due to budget limitations, Juniper Certified Pre-Owned hardware can be purchased for a fraction of what you would pay for new hardware. As an added bonus, all Juniper Pre-Owned JCPO hardware are eligible for the award-winning 24?7 mission critical support provided by Juniper Care, unless stated otherwise.

All Juniper Certified Pre-Owned hardware carry the exact same warranty as the corresponding new Juniper hardware. Used networking hardware purchased from other sources are NOT warranted by Juniper Networks. Trust only Juniper Certified Pre-Owned. For information on warranty terms & conditions for a specific product, visit

* End-of-production hardware (which is hardware that is no longer being manufactured, but still eligible for possible Juniper support), carries a 12 month hardware warranty where Juniper will use commercially reasonable efforts to ship the replacement hardware within twenty (20) business days after receipt of the product at a Juniper Networks Repair Center including Dead on Arrival (“DOA”) hardware. Customers who have purchased end-of-production hardware can choose to buy, if available, Juniper Care Core, Core Plus (Return To Factory (“RTF”) 10 day service) and upon pre-approval Next Business Day Delivery (ND) support services, but only at the time of their JCPO hardware purchase.

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Hackers Stole $80 Million from a Central Bank because it Had $10 Routers and No Firewall

Bangladesh’s central bank was vulnerable to hackers because it did not have a firewall and used second-hand, $10 switches to network computers connected to the SWIFT global payment network, an investigator into one of the world’s biggest cyber heists said.

The shortcomings made it easier for hackers to break into the system earlier this year and attempt to siphon off nearly $1 billion using the bank’s SWIFT credentials, said Mohammad Shah Alam, head of the Forensic Training Institute of the Bangladesh police’s criminal investigation department.

“It could be difficult to hack if there was a firewall,” Alam said.

The lack of sophisticated switches, which can cost several hundred dollars or more, also means it is difficult for investigators to figure out what the hackers did and where they might have been based, he added. The institute Alam heads includes a cyber crime division.

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What’s The Difference?: EOL, EOSL, EOA, EOS

By: Reliant Technology

When a particular vendor schedules hardware for End of Service Life, it can be a difficult time for the customers who use those products on a daily basis.

Not only do you have to worry about what that means for the future of your EMC or NetApp products, but you also have a variety of different dates to keep track of in your head. EOSL, EOL, EOS and EOA are all abbreviations that are incredibly important to know. Keeping track of exactly what these abbreviations mean will go a long way towards helping you make the right decisions moving forward. So what exactly is the difference between all these different terms?

EOSL is also commonly referred to as End of Service Life. Essentially, it means that a company like EMC will no longer be providing technical support and other types of support services after this particular date. Though it is still possible to get manufacturer support after an EOSL date, customers in need are usually charged premium prices.

EOL stands for “End of Life,” which essentially means that a vendor like EMC has decided that the product in question has reached the end of its “useful lifespan.” After this particular date the manufacturer will no longer be marketing, sustaining and (in most cases) selling the product in question.

EOS stands for “end of sale.” As its name suggests, it is a date after which you will no longer be able to purchase the product in question directly from a manufacturer like NetApp or EMC. Even though you may still be able to get the product through other third-party vendors, the product itself will no longer be offered from its original company as it had been in the past. This is also commonly referred to as EOA, or “end of availability.”

Enterprise customers can choose a few different techniques when a particular array reaches End of Life status. The first involves purchasing extended support, which usually comes in six month increments for a total period of two years. Employing third party providers for the same support may be more ideal, however, thanks largely to the fact that businesses can save anywhere between 50% to 80% of the cost while still arriving at the same benefits. The major benefits of third party extended support include rapid service, access to expert support professionals and the ability to both meet and (in many cases) exceed the terms in the original provider’s service level agreement.

Venture Atlanta Unveils Tech Companies Selected to Pitch at the South’s Premier Investor Conference

With over $1.8 billion in funding awarded to date, Venture Atlanta is the largest Southern tech showcase, networking and deal-making event.

Venture Atlanta, the South’s premier technology innovation event, announced today the 32 companies selected to present at its annual investor conference to be held November 2-3 at the College Football Hall of Fame in Atlanta. Now in its 16th year, Venture Atlanta has earned a reputation for consistently identifying tomorrow’s cutting-edge technologies while helping to launch over 350 companies and secure over $1.8 billion in funding. This year’s presenters comprise a strong roster of both early and venture stage companies-showcasing the depth, breadth and opportunity within the region’s technology community.

Over the years, Venture Atlanta has served as a launch pad for many of today’s successful technology companies, including Azalea Health, CloudSherpas (now Accenture), Ionic Security, Kabbage, PinDrop Security, Salesfusion, Springbot and Roadie.

“We had a record number of entries this year and the caliber of companies selected is unprecedented-we’re thrilled to have them present at what is certain to be a sold-out event, with a record number of venture capitalists in attendance,” said Dale Kirkland, managing director at Silicon Valley Bank and also the Venture Atlanta 2016 selection chair. “We’re eager to connect key investors to the most intriguing tech companies to accelerate their innovation and growth. This year’s cohort will fortify Atlanta’s and the South’s stature as one the best places to start and grow a technology business while showcasing the region’s leadership in the HeathTech, info security, marketing tech and FinTech markets.”

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E-commerce Makes B2B Sales Teams Stronger

Don’t think of e-commerce as an alternative to traditional sales methods. Think of it as a way to make your existing sales channels more effective.

Some people think that launching a B2B e-commerce initiative is a sure-fire way to draw the ire of the sales team. After all, doesn’t an investment in e-commerce signify the beginning of a competition with more traditional sales functions?

Not exactly.

Don’t think about e-commerce as an alternative to traditional sales methods. Instead, in order to take your business to the next level, you’d be much better off thinking about how e-commerce can be used to reinforce all of your existing sales channels—making them more effective.

According to a recent study, 81% of shoppers spend time researching products on the web before they pull the trigger and finalize a transaction. In the B2B world, the numbers are even higher: 94% of B2B customers do the same before tapping into the company purse.

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Let Your Conscience Be Your Guide – A $25.00 Reminder For All Of Us.

Like many of us, I travel a lot for work. It is certainly nothing I particularly enjoy, but it’s just part of the life I’ve chosen running a company. On a recent trip, I was returning my Thrifty Rental car to SFO and noticed that the price on the receipt was approximately $25 higher than I recall the estimate to be.

I had rented the car for 3 days at $19/day – plus all the crazy taxes – so call it $90 all in. However, the receipt was for ~$115. When I asked the gentleman at check-in, he told me I had to go inside to the counter with any issues. [SIDE NOTE: Yes, I rent cheap cars when I travel and there are very few real reasons why you shouldn’t always do that – more on that topic later]

As I entered the counter area, the line was 7-10 deep and I had the moment of truth with myself that we all do – “oh man, do I really want to wait in line for the chance of getting $25 back?” It certainly would have been easier to just keep walking and park at the first bar I found while waiting for my flight. However, it really was not my decision to make….I had to do the right thing, period. So, I waited (43min), and yes, the charge was incorrect and I got my $25 refunded. Although this should not have been a big deal, as I walked away I literally smiled and was very proud of myself. Not for the action itself, but because it reminded me how much I love my company and appreciate the opportunity that investors have given me to try and build something special….with their money.

Over the next hour or two, I began to reflect on our company culture and ask myself if I believed everyone else would do what I had just done? Of course, I thought, they know this is not their money and we certainly have instilled the start-up/frugal mentality within our culture. Their CEO, after all (that’s me), often stays in hotels with bars on the windows, eats at burger stands and drives economy cars. So, clearly they understand that is what is expected from them…..right? Now I am not the type the tear through expense reports looking for inappropriate spending or behavior. I trust my people and trust that they do the right thing for the company and our shareholders. Hopefully I am not naive in this as that would really break my heart to learn otherwise.

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